CRAFTED FROM WOOD
You're Different
Let's face it. We all want something new. We constantly challenge the status quo in everything we create so you can stand out. And look good while doing it.
Live For Adventure
For those who are the first to stray off the beaten path, we feel you. A passion for the freedom of the outdoors makes us feel alive and we're here to fuel that.
CONNECT WITH YOUR TRIBE
Watches
Where our journey began. For those timeless hours spent outdoors to bringing that adventure back inside with you and everything in between.
Sunglasses
We all love a bit of sunlight. Maybe more than just a little. Our finely crafted sunglasses achieve the perfect balance between good style and protection.
Blue-Light Blocking Glasses
For the moments we need to unwind. Recharge and slow things down a little. Shield your eyes from wakeful blue-light rays in the late hours.
Wallets
Sleek and minimal wood and coloured resin crafted cardholders keep all your cards safe when on the go. Ditch the pocket bulk and move freely.
#LIVETRU MOMENTS
READ REVIEWS
READ REVIEWS
Join our global #TruTribe
★★★★★
"Every aspect has been finished with such detailed precision and it just works out well. So well in fact that I went and bought 2 more."
★★★★★
"Bought for my boyfriend. He LOVES it! It's a great quality band and it definitely stands out among Apple Watch users."
★★★★★
"Love the mission! Packaging was great and sunglasses are sleek and sexy. Thanks for the surprise gift card that came with the glasses."
★★★★★
"The green dial pops while it's still easy to read the time. More casual than some of the other styles. Perfect for my afternoon strolls."
★★★★★
"Can't decide what I'm more impressed with - the Apple Watch band or the customer support rep who helped me find it. Thanks Ally!"
★★★★★
"This is my 3rd pair and color and I am in love with all of them. They're lightweight and easy on my ears and always get complimented."
Apple Watch Bands
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Blue-Light Blocking Glasses
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Womens Watches
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OUR DNA
Conversation Starter
Not trying to brag or anything, but the wooden look of our designs attract eyes – constantly. The only thing you'll be tired of is hearing, "Hey, where'd you get that from?" Trust me. Our products are expressions of your "uniqueness". If that's even a word.
Expertly Crafted
We take pride in our production process. While our products are marvels of art and engineering, they're also made with 100% renewable materials. Which isn't easy to work with. We push the limits of what's possible to make with wood every day.
Customer First
Shipment lost in transit? We got you covered. Accidental damage? We'll ship you a new one (just pay shipping). We don't want you to hold back on your experience so each item is backed by a 12 month warranty. That's a whole year of TruWood.
Tru To Your Roots
Honour the wisdom of your ancestral past with earth-first design made with the very same material that originally sparked the human journey. Wood is what has continued to evolve us throughout the ages and now you carry the flame forward.
BEHIND THE CRAFT
THE TRUWOOD ECOSYSTEM IN PLAY
When we say sustainable, we mean it. Just as much as our dedicated team of craftsmen pour their hearts into the products we make, we thrive on building a business model that allows us to give back to the world.
TYPES OF WOODS WE USE IN OUR WATCHES
Black Sandalwood
Carbonized Bamboo
Olive
Maple
Red Sandalwood
African Ebony
Black Sandalwood
Originating from South Africa, black sandalwood has hues ranging from a dark golden to reddish brown with black streaks often present throughout the wood. The material is quite workable despite its high density, making it a favorite for machine operations. Sandalwood also responds well to oils and it can absorb various colours of polish for a premium finish.
2,480 lbf
Hardness
Janka Scale
40 ft
Tree Height
Average
8.2%
Shrinkage
Volumetric
60 lbs/ft³
Dried Weight
Average
Carbonized Bamboo
Bamboo is one of the most versatile plants in the world and technically isn’t a wood! Being in the "Grass Family” bamboo holds the world record for being the fastest growing plant, and has a diverse range of uses. It’s lightweight properties along with its unique strength allow it to be one of the most widely used plants in the world. Our carbonization process involves high pressure heating the bamboo fibres which results in a beautiful auburn tint.
1,762 lbf
Hardness
Janka Scale
60 ft
Tree Height
Average
12.3%
Shrinkage
Volumetric
57 lbs/ft³
Dried Weight
Average
Bamboo
Olive
Olive wood is naturally found in Europe and Eastern Africa and with a rich creamy colour the material also features veins of dark brown and black running through its cross-section. Olive wood gives a distinct fruity scent when being worked on and given it’s beautiful veneer when polished, it is also one of the more expensive species of wood.
2,700 lbf
Hardness
Janka Scale
35 ft
Tree Height
Average
14.4%
Shrinkage
Volumetric
62 lbs/ft³
Dried Weight
Average
Olive
Maple
Native to Canada, maple trees have a nearly white to off-white creamy colour. This species is most commonly known for being tapped to produce maple syrup; one of the most popular toppings in Canada! The wood grains are generally straight but can also often times provide a wavy pattern. It is also relatively one of the softer woods so workability is exceptionally high.
1,450 lbf
Hardness
Janka Scale
100 ft
Tree Height
Average
14.7%
Shrinkage
Volumetric
44 lbs/ft³
Dried Weight
Average
Maple
Red Sandalwood
Rosewood is typically found in South America, primarily in Mexico and the Amazon jungle. With a reddish and cinnamon-brown hue, the wood occasionally has darker streaks present. Lighter sapwood is clearly demarcated from the heartwood. After an oil-base is applied, the wood can take on a mahogany polished veneer.
2,790 lbf
Hardness
Janka Scale
115 ft
Tree Height
Average
8.5%
Shrinkage
Volumetric
52 lbs/ft³
Dried Weight
Average
African Ebony
Originating from East Africa, African ebony is the darkest natural wood and has a glossy sheen. Due to the depth of tone the typically straight grain is not easily made out, though it is fine and uniform in texture. The hardness of African ebony can make it challenging to work with so tools are routinely checked and sharpened to reduce pulling and poor edging.
2,430 lbf
Hardness
Janka Scale
75 ft
Tree Height
Average
14.3%
Shrinkage
Volumetric
57 lbs/ft³
Dried Weight
Average
Discovered By
To empower a bold and adventurous Tribe of trailblazers with products that capture the imagination and push the boundaries of what's possible. We infuse purpose into our craft to create impactful expressions of our core human roots.
To empower a bold and adventurous Tribe of trailblazers with products that capture the imagination and push the boundaries of what's possible. We infuse purpose into our craft to create impactful expressions of our core human roots.