BUY 1 GET 1 FREE

BLACK FRIDAY SALE

OUR TRIBE PACT

Empowering an adventurous Tribe of trailblazers with wood crafted expressions of our core human roots.


OUR STORY
  • Off The Beaten Path

    We do things differently. Standing with unwavering confidence in one-of-a-kind style that kindles your inner fire.

  • Rooted in Nature

    A raw, yet refined look that respects our timeless roots and leaves an impact on our Tribe and everyone around them.

  • Conquer the Elements

    Transforming blocks of wood into impressive feats of human triumph. Just like your ancestors used to, every single day.

OUR CRAFT

We Make Stuff from Wood

A material that's been with us since the beginning of time. Used to craft one-of-a-kind statement pieces that constantly turn heads, so you might get tired of hearing "where'd you get that?"

Shop Collections

OUR PEOPLE

And Put Our Tribe First

12 month warranty, 30 day returns, 24-hour email response time, "get noticed" guarantee. Need I say more? These are more than just numbers but how we put you first and call you our Tribe.

CONTACT US

BEHIND THE CRAFT

I leave my phone at home when going out for walks. This watch is how I disconnect.

- Felix G.

⭐⭐⭐⭐⭐

When we don't wear our Rolexes, these are what we have on. These get noticed way more.

- Richard H.

⭐⭐⭐⭐⭐

I've bought multiple pairs because no other sunglasses get this many compliments.

- Gavin D.

⭐⭐⭐⭐⭐

#LIVETRU

Our Tribe is global! Post your own photos & videos on social media using the hashtag #LiveTru for a chance to get featured.

YOU PLANTED 1,000,000 TREES!

Learn more
  • Free Shipping
    Worldwide

  • 12 Month
    Warranty

  • 100% Real
    Wood

  • SSL Secure
    Checkout

- BLACK FRIDAY SALE -

BUY 1 GET 1 FREE
ADD ANY 2+ ITEMS TO CART
*AUTOMATICALLY APPLIED*

Your cart is empty.

It feels desperately alone

Let's shop

Search TruWood