Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Hawk, our most celebrated watch is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A sky blue second hand on a dark brown dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Hawk as your most comfortable watch ever.

Simply Casual

The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Stark is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. Silver hands stand out on the Stark's signature green dial housed in a sapphire coated crystal glass, providing the perfect bridge between bold and simplicity. The lightweight wooden links complete the Stark as your most comfortable watch ever.

Simple & Modern

Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Stark is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. Silver hands stand out on the Stark's signature green dial housed in a sapphire coated crystal glass, providing the perfect bridge between bold and simplicity. The lightweight wooden links complete the Stark as your most comfortable watch ever.

Simple & Modern

Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.

Simply Casual

The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Casually Elegant.

The Architect features a stainless steel case with a stunning matte black polish. A deep red sandalwood around the bezel and dial face compliments the dark metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and redwood link band to complete the package. With each hand picked grain of wood being unique, the Architect is perfect for the wearer who wants to set themselves apart from the crowd.

Casually Elegant.

The Coast features a stainless steel case with a stunning matte black polish. Blue dyed maple wood around the bezel and a black sandalwood dial compliments the dark metal finish for a watch that really pops. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and blue maple link band to complete the package. With each hand picked grain of wood being unique, the Coast is perfect for the wearer who wants to set themselves apart from the crowd.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Atlas is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with black sandalwood, the polished dark wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Travel & Explore

The TruWood Columbus watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Columbus timepiece is crafted with hand-picked black sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by gold stainless steel lugs and clasp, topped with a blue dial reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

Simply Casual

Casual meets professional - The TruWood Presidential is one of a kind.  Although the watch conveys a traditional message, it does so with originality. Staying true to tradition, classic metallic markings on the wood grain dial let you easily keep track of time. The bamboo case refuses to hide it's natural charisma, making bystanders pause and smile. A genuine brown leather strap and metallic steel crown provides a healthy balance between the classic and natural styles.

This is a watch to wear with friends or to work - it appeals to all walks of life.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Simply Casual

Valued at over $319, the TruWood Leaf Green Him + Her Bundle includes matching his and hers Leaf Green watches, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Simple & Modern

Valued at over $379, the TruWood Hyrbid Him + Her Bundle includes matching his and hers Hybrid watches, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.

Simply Casual

The TruWood Minimal reveals that often less can be more. Valued at over $309, the TruWood Minimal Him + Her Bundle includes matching his and hers Minimal watches, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural wood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural wood and color plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Streamlined Essential

The Maverick is a minimal wallet made from real wood and coloured resin. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard wood & resin exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.

Designed from the classic Aviator look, these exquisite sunglasses follow the TruWood tradition of using 100% real bamboo wood. Looking great in the sun will be easy when you stand out with these stylish shades.

Get ready for a lot of time outdoors with polarized lenses keeping your eyes safe, and even more compliments from passersby with the TruWood Aviators!

Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Jade is proof. This trendy watch is made with a perfect combination of brown olive wood and a green pearl dial with gold markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

The Bamboo Sport Sunglasses have original styling, and natural beauty. Using 100% real bamboo wood, these frames will give you the edge you need to stand out all season long.

Lightweight and sturdy, the Bamboo Sport is at the intersection of fashion and quality. These frames will last forever, and look sweet just as long.

Get ready for long days under the sun with polarized lenses in a sporty design.

Every one of our Icon sunglasses are unique. Each frame is made from hand picked light oak wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer shape, with black polarized circle lenses to keep your eyes shielded from the sun. With the beautiful styling on the Icon sunglasses, you'll be the centre of attention out in the sun.

Keep it natural, and look great at the same time!

Old School Reimagined.

Retro style, circle lens sunglasses built with a curved bridge and thin metal frame give a minimal look from the front when just wood doesn't cut it. Slim walnut wooden temples expertly carved with precision into designer shape with a sleek profile in mind.

Don't be afraid to take charge. Step outside and keep your eyes safe from the sun's UV rays with black polarized round lenses as you journey on. Shades guaranteed to draw more eyes than just your own.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Ember is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone black and red sandalwood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Travel & Explore

The TruWood Cartier watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Cartier timepiece is crafted with hand-picked black sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by silver stainless steel lugs and clasp, topped with a black dial reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

Simple & Elegant

Minimal yet undeniably sophisticated, the TruWood Prestige is the true Gentleman’s watch choice. The colour pairings in the black sandalwood and metal are specifically chosen to compliment each other and stand out as a match made in heaven. Featuring a clean black dial with metallic blue accent hands, the Prestige uses a combination of plated black stainless steel lugs and dark wood band links to create a timepiece that will stand the test of time. With its perfectly aligned inner sub dial, precision in modern craftsmanship has and will never look as distinguished as this.

Simple & Elegant

Minimal yet undeniably sophisticated, the TruWood Space is the true Gentleman’s watch choice. The colour pairings in the black sandalwood and metal are specifically chosen to compliment each other and stand out as a match made in heaven. Featuring a clean jet black dial with metallic gold accent hands, the Space uses a combination of plated gold stainless steel lugs and dark wood band links to create a timepiece that will stand the test of time. With its perfectly aligned inner sub dial, precision in modern craftsmanship has and will never look as distinguished as this.

Simple & Elegant

Minimal yet undeniably sophisticated, the TruWood Dune is the true Gentleman’s watch choice. The colour pairings in the brown walnut wood and metal are specifically chosen to compliment each other and stand out as a match made in heaven. Featuring a clean silver dial with metallic blue accent hands, the Dune uses a combination of plated silver stainless steel lugs and brown wood band links to create a timepiece that will stand the test of time. With its perfectly aligned inner sub dial, precision in modern craftsmanship has and will never look as distinguished as this.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural kosso wood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with natural black sandalwood and silver plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Iris is proof. This trendy watch is made with a perfect combination of black sandalwood and a mother of pearl dial with gold markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural walnut wood and rose gold plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Casually Elegant.

The Prosper features a stainless steel case with a stunning gold polish. A deep black sandalwood around the bezel and dial face compliments the brilliant metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and ebony wood link band to complete the package. With each hand picked grain of wood being unique, the Prosper is perfect for the wearer who wants to set themselves apart from the crowd.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural two tone red and black sandalwood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural black sandalwood and gold plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Every one of our Retro Sunglasses are unique. Each frame is made from hand picked walnut wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer Browline shape, and looks simply stunning. With the beautiful styling and dark green CR-39 lenses on the Retro sunglasses keeping your eyes safe from the sun, you'll be the centre of attention every time you step outside.

Keep it natural, and look great at the same time!